Objective

Help Homerun Faithwear, my streetwear brand about faith, solidify its presence and credibility among target consumers and media. Event concept and 3D model for my BA Fashion Marketing and Promotion, University of Westminster.

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Strategy

An installation at the Gasometer Oberhausen, a decommisioned gas storage vault, will host a week of events, workshops and performances. A new Homerun collection will be presented mid-week, through a performance art piece combined with concerts, a dance show, and the pop up store opening, where the collection will go for sale for the rest of the week.
 

Narrative
A sense of uplifting is created by combining space-travel with church architecture. Gothic arches were designed to point to heaven, in a similar way that rockets do today.