Objective

Defining elegance for the jewellery brand Khaisa through a conceptual shoot.

 

Core Insight

In our tone-sensitive age, the extravagant, all-out glamour of the jet-set era is already viewed with a sense of fond nostalgia. My aim was to capture that sentiment in an up-to-date way.

 

Strategy

I combined glamorous statement pieces with utility objects like rubber hoses, CDs and prism glasses, and added some sci-fi references to the mix.