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Objective
Defining elegance for the jewellery brand Khaisa through a conceptual shoot.
Core Insight
In our tone-sensitive age, the extravagant, all-out glamour of the jet-set era is already viewed with a sense of fond nostalgia. My aim was to capture that sentiment in an up-to-date way.
Strategy
I combined glamorous statement pieces with utility objects like rubber hoses, CDs and prism glasses, and added some sci-fi references to the mix.
Branding mood board for Khaisa
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